{"id":15588,"date":"2026-02-02T14:51:20","date_gmt":"2026-02-02T13:51:20","guid":{"rendered":"https:\/\/imaps-capital.com\/pourquoi-le-marketing-aupres-des-investisseurs-individuels-commence-t-il-par-un-appel-public-a-lepargne\/"},"modified":"2026-02-04T07:44:20","modified_gmt":"2026-02-04T06:44:20","slug":"pourquoi-le-marketing-aupres-des-investisseurs-individuels-commence-t-il-par-un-appel-public-a-lepargne","status":"publish","type":"post","link":"https:\/\/imaps-capital.com\/fr\/pourquoi-le-marketing-aupres-des-investisseurs-individuels-commence-t-il-par-un-appel-public-a-lepargne\/","title":{"rendered":"Pourquoi le marketing aupr\u00e8s des investisseurs individuels commence-t-il par un appel public \u00e0 l&rsquo;\u00e9pargne ?"},"content":{"rendered":"<h2>Pourquoi l&rsquo;acc\u00e8s au d\u00e9tail \u00e9choue avant m\u00eame que le marketing ne commence<\/h2>\n<p>&nbsp;<\/p>\n<p>La distribution au d\u00e9tail est souvent consid\u00e9r\u00e9e comme un d\u00e9fi marketing. En pratique, il s&rsquo;agit d&rsquo;une contrainte structurelle. <\/p>\n<p>De nombreuses <strong>strat\u00e9gies d&rsquo;investissement<\/strong> ayant fait leurs preuves n&rsquo;atteignent jamais les investisseurs de d\u00e9tail en Europe &#8211; non pas parce que les investisseurs ne sont pas disponibles, mais parce que le produit ne peut pas leur \u00eatre propos\u00e9 publiquement en premier lieu.<\/p>\n<p>Comprendre cette distinction est le point de d\u00e9part de toute discussion s\u00e9rieuse sur le marketing de d\u00e9tail.<\/p>\n<h2>L&rsquo;Europe n&rsquo;est pas un march\u00e9 de d\u00e9tail unique<\/h2>\n<p>L&rsquo;<strong>offre publique de d\u00e9tail<\/strong> en Europe est :<\/p>\n<ul>\n<li>Sp\u00e9cifique \u00e0 une juridiction<\/li>\n<li>Bas\u00e9 sur un prospectus<\/li>\n<li>D\u00e9pend de la notification r\u00e9glementaire (passeport)<\/li>\n<\/ul>\n<p>Un produit disponible pour les investisseurs de d\u00e9tail dans un pays peut ne pas l&rsquo;\u00eatre dans le suivant.<\/p>\n<p>C&rsquo;est la raison pour laquelle de nombreux <strong>produits d&rsquo;investissement<\/strong> restent limit\u00e9s :<\/p>\n<ul>\n<li>Investisseurs professionnels<\/li>\n<li>Placements priv\u00e9s<\/li>\n<li>Distribution \u00e0 titre consultatif<\/li>\n<\/ul>\n<p>Il ne s&rsquo;agit pas d&rsquo;un choix strat\u00e9gique, mais d&rsquo;une limitation structurelle.<\/p>\n<p>En l&rsquo;absence d&rsquo;un prospectus de base approuv\u00e9 et d&rsquo;un passeport ad\u00e9quat, la commercialisation aupr\u00e8s des investisseurs particuliers est restreinte de par sa conception. La distribution s&rsquo;arr\u00eate aux investisseurs professionnels, ind\u00e9pendamment de la demande ou des performances. <\/p>\n<h2>Comment les investisseurs individuels acc\u00e8dent-ils aux investissements ?<\/h2>\n<p>Du point de vue de l&rsquo;investisseur de d\u00e9tail, la disponibilit\u00e9 est d\u00e9finie par l&rsquo;infrastructure et non par l&rsquo;explication.<\/p>\n<p><strong>Investisseurs individuels :<\/strong><\/p>\n<ul>\n<li>Investir par l&rsquo;interm\u00e9diaire de banques et de courtiers existants<\/li>\n<li>Attendez-vous \u00e0 voir un prix en direct<\/li>\n<li>N\u00e9gocier pendant les heures d&rsquo;ouverture de la bourse<\/li>\n<li>S&rsquo;appuyer sur un r\u00e8glement et une conservation standard<\/li>\n<\/ul>\n<p>Si un produit n&rsquo;appara\u00eet pas sur leur compte de courtage, c&rsquo;est qu&rsquo;il n&rsquo;existe pas.<\/p>\n<h2>Ce que permet l&rsquo;appel public \u00e0 l&rsquo;\u00e9pargne dans la pratique<\/h2>\n<p>L&rsquo;appel public \u00e0 l&rsquo;\u00e9pargne permet d&rsquo;\u00e9liminer simultan\u00e9ment plusieurs goulets d&rsquo;\u00e9tranglement au niveau de la distribution. Lorsque iMaps ETI est \u00e9mise dans le cadre d&rsquo;un <strong>prospectus de base<\/strong> approuv\u00e9 et passeport\u00e9, elle peut \u00eatre : <\/p>\n<ul>\n<li>Commercialisation publique aupr\u00e8s des investisseurs de d\u00e9tail<\/li>\n<li>Distribu\u00e9 dans plusieurs juridictions europ\u00e9ennes<\/li>\n<li>Acc\u00e8s sans onboarding personnalis\u00e9<\/li>\n<li>N\u00e9goci\u00e9 par l&rsquo;interm\u00e9diaire des banques et des courtiers existants<\/li>\n<\/ul>\n<p><strong>Les ETI d&rsquo;iMaps sont approuv\u00e9es pour l&rsquo;offre publique de d\u00e9tail en<\/strong> Allemagne, Autriche, Belgique, Chypre, Danemark, Espagne, Finlande, France, Hongrie, Irlande, Italie, Liechtenstein, Luxembourg, Malte, Norv\u00e8ge, Pays-Bas, Pologne, Portugal, R\u00e9publique tch\u00e8que, Roumanie, Slovaquie, Slov\u00e9nie, Su\u00e8de et Suisse.<\/p>\n<h2>Pourquoi la cotation en bourse est-elle importante pour la distribution au d\u00e9tail ?<\/h2>\n<p>Les ETI d&rsquo;iMaps sont cot\u00e9es \u00e0 l&rsquo;<strong>EUWAX de Stuttgart<\/strong>. L&rsquo;EUWAX est le plus grand segment boursier pour les produits d&rsquo;investissement structur\u00e9s en Europe, avec environ 1,9 million d&rsquo;instruments. <\/p>\n<p>Pour la distribution de d\u00e9tail, cela est important parce que :<\/p>\n<ul>\n<li>Les prix sont visibles en permanence pendant les heures d&rsquo;ouverture des march\u00e9s<\/li>\n<li>La liquidit\u00e9 est fournie par un fournisseur de liquidit\u00e9 de qualit\u00e9.<\/li>\n<li>Le r\u00e8glement s&rsquo;effectue par l&rsquo;interm\u00e9diaire de Clearstream, avec une disponibilit\u00e9 dans Euroclear et SIX.<\/li>\n<li>Des courtiers tels que Interactive Brokers, Traders Place, Joe Broker, Smartbroker et de nombreuses grandes banques soutiennent d\u00e9j\u00e0 l&rsquo;infrastructure du march\u00e9.<\/li>\n<\/ul>\n<p>Par cons\u00e9quent, les investisseurs particuliers peuvent acheter des ETI comme une action ou un ETF &#8211; par l&rsquo;interm\u00e9diaire de plateformes qu&rsquo;ils utilisent d\u00e9j\u00e0.<\/p>\n<h2>La liquidit\u00e9 est un m\u00e9canisme d&rsquo;\u00e9change, pas une promesse<\/h2>\n<p>La liquidit\u00e9 est souvent d\u00e9crite en termes abstraits. Dans la pratique, elle est d\u00e9finie par : <\/p>\n<ul>\n<li>Op\u00e9rations de change quotidiennes<\/li>\n<li>Prix cot\u00e9s pendant les heures d&rsquo;ouverture du march\u00e9<\/li>\n<li>Ordres ex\u00e9cutables via les banques et les courtiers<\/li>\n<\/ul>\n<p>Les ETI iMaps se n\u00e9gocient sur EUWAX de <strong>09h00 \u00e0 17h30 CET<\/strong>, avec une liquidit\u00e9 quotidienne soutenue par la structure de la bourse.<\/p>\n<p>Si l&rsquo;appel public \u00e0 l&rsquo;\u00e9pargne ne garantit pas les actifs sous gestion, il supprime les plafonds structurels que la distribution priv\u00e9e ne peut pas surmonter.<\/p>\n<p>Les ETI peuvent-elles donc \u00eatre commercialis\u00e9es aupr\u00e8s des petits investisseurs en Europe ?<\/p>\n<p>Oui &#8211; quand ils le sont :<\/p>\n<ul>\n<li>Approuv\u00e9 pour l&rsquo;offre publique de d\u00e9tail<\/li>\n<li>Inscrit sur EUWAX Stuttgart<\/li>\n<li>N\u00e9gociable par l&rsquo;interm\u00e9diaire des banques et des courtiers existants<\/li>\n<li>Liquide sur une base quotidienne<\/li>\n<\/ul>\n<p>Si vous souhaitez \u00e9valuer si votre strat\u00e9gie est structurellement adapt\u00e9e \u00e0 une offre publique de d\u00e9tail, nous serons heureux de vous rencontrer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi l&rsquo;acc\u00e8s au d\u00e9tail \u00e9choue avant m\u00eame que le marketing ne commence &nbsp; La distribution au d\u00e9tail est souvent consid\u00e9r\u00e9e comme un d\u00e9fi marketing. En pratique, il s&rsquo;agit d&rsquo;une contrainte structurelle. De nombreuses strat\u00e9gies d&rsquo;investissement ayant fait leurs preuves n&rsquo;atteignent jamais les investisseurs de d\u00e9tail en Europe &#8211; non pas parce que les investisseurs ne [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[310],"tags":[530,443,247,527,497,547],"class_list":["post-15588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orientations","tag-acces-aux-courtiers-eti","tag-borse-stuttgart-fr","tag-certificats-geres-activement","tag-euwax-stuttgart","tag-imaps-capital-markets-fr","tag-offre-publique-de-vente-au-detail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi le marketing aupr\u00e8s des investisseurs individuels commence par un appel public \u00e0 l&#039;\u00e9pargne ?<\/title>\n<meta name=\"description\" content=\"Le marketing de d\u00e9tail en Europe \u00e9choue lorsque les produits ne peuvent pas \u00eatre propos\u00e9s au public. 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